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  • Keith Hemmig

Leadership Brand & Sales Strategy

Keith Hemmig

Director of Integrated Business and Brand Strategy at ILLING Packaging. Based in Racine, Wisconsin.

About

Keith Hemmig came to packaging through design, with a BFA from Miami University and an early career building art for a Nestlé campaign, and that foundation never left him. It’s why, nearly three decades later, he can walk into a brand-team meeting and speak fluently with the designer, the package engineer, and the procurement director, often in the same breath.

Before joining ILLING in 2015, Keith spent 12 years on the manufacturing side at Ropak and BWAY Corporation, managing accounts exceeding $75MM across steel, aerosol, and plastics for companies like ConAgra, Nestle Purina, MAPEI, and Turtle Wax. That experience, knowing how a pressroom and production floor actually think, is what separates his solutions from a catalog recommendation. He’s not proposing options. He’s engineering answers.

At ILLING, he built the company’s brand, digital presence, and content engine largely from scratch, and has brought home 11 NACD Packaging Awards across six categories, plus an Ameristar Award for a source-reduced ConAgra package that cut resin by 30% and grew annual sales by 20%. Today he’s leading ILLING’s full-stack digital integration: ERP, CRM, PIM/DAM, and an eCommerce site built for LLM and browser ranking.

He lives in Racine with his wife Karri and their three children, serves as Chair of the City of Racine Parks and Recreation Board, and is working on a memoir about his extensive music collection, less a catalog and more a connection of stories.

“
Most art files arrive built for a screen, not a substrate.

Experience

Apr 2015 – Present

Director of Integrated Business and Brand Strategy

ILLING Packaging

Leads integrated marketing and sales strategy, brand management, digital infrastructure, and eCommerce, and cultivates vendor relationships and trade-organization strategy. Built ILLING’s corporate brand and digital presence from the ground up. Responsible for strategic sales development, and has received 11 NACD Packaging Awards across six categories.

Jul 2006 – Apr 2015

Senior Sales Representative / New Business Development

BWAY Corporation / Ropak Packaging

Managed regional and national accounts exceeding $75MM in combined revenue across steel, aerosol, and plastics for CPGs including Michael Foods, ConAgra, Nestle Purina, MAPEI, Scotts, and Turtle Wax. Won the 2008–09 Ameristar Packaging Award for a source-reduced ConAgra sustainable package that cut resin by 30% and grew annual sales by 20%.

Jan 2002 – Jul 2006

Sales Representative

IPL Inc.

Grew a Midwest territory from $1.2MM to $6.9MM over four years, exceeding sales objectives every full year with the company.

Point of View

The packaging industry runs on relationships. What’s changing is how customers find the people worth calling.

Relationships and phone calls still run this business, and that is not changing. What ILLING is building is a fully integrated system, ERP, CRM, PIM/DAM, and an eCommerce site architected for LLM and browser ranking, so that when a buyer is searching for rigid packaging expertise at 10pm on a Tuesday, ILLING shows up with the right answer instead of a competitor’s ad.

The goal is not to replace the conversation. It is to make sure ILLING is the one having it. And because Keith reads a job from the substrate up, ILLING works best when it is brought in at the beginning of a project, before a screen-built art file becomes a delay, a reprint, or a tense phone call, not at the end.

Expertise

Rigid Packaging Blow-Molding Injection-Molding Steel & Aerosol Packaging Decoration Prepress & Print Brand Strategy Custom Package Design Integrated MarTech LLM Content Strategy Sustainable Packaging Award Programs

Recognition

Keith coordinates, submits, and personally accepts ILLING’s NACD Packaging Awards. Under his hand the company has won across six categories in six consecutive years:

11 NACD Packaging Awards: 2 Gold, 3 Silver, 6 Bronze, across six categories in six consecutive years. All coordinated, submitted, and accepted by Keith on behalf of ILLING and its clients.
Year Category Medal
2026 Pet & Vet Gold
2026 Automotive, Chemical & Industrial Bronze
2025 Automotive, Chemical & Industrial Silver
2025 Green & Sustainable Bronze
2025 Pharmaceutical & Nutraceutical Bronze
2024 Novelty Bronze
2022 Best Use of Stock Components Silver
2022 Best Use of Stock Components Bronze
2022 Automotive, Chemical & Industrial Bronze
2021 Household Products Silver
2020 Automotive, Chemical & Industrial Gold

Earlier, on the manufacturing side, Keith earned an Ameristar Packaging Award (2008–09) for a source-reduced David’s Seeds club-store package at Ropak / ConAgra: it cut resin consumption 30%, reduced GHG emissions 26%, lifted cube utilization 30%, and drove a 20% increase in annual sales. Ameristar is one of the packaging industry’s most prestigious design competitions.

Certifications

  • Frictionless Sales

    HubSpot Academy

  • More in progress

    Three further HubSpot certifications; IoPP membership & certification

    In pursuit
Keith Hemmig

At a glance

By the numbers

29 Years in packaging & design
11 NACD Packaging Awards
$75MM+ In CPG accounts managed

Education

Background

  • B.F.A., Graphic Design / Photography

    Miami University, Oxford, Ohio · 1996

Affiliations

Memberships & Boards

  • NACD Industry Advisory Council

    National Association of Container Distributors

    Member since 2022
  • PDM

    Packaging & Distribution Manufacturers

    Member since 2022
  • City of Racine Parks, Recreation & Cultural Services Board

    Chair since 2021 · member since 2011

Connect

Reach Keith

linkedin.com/in/keith-hemmig

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